What if we talked about what cannot be coded?
Attention to detail. Feeling. Connection.
We believe artificial intelligence is not meant to imitate humans, but to empower them. It can accelerate, automate, and scale - but it lacks discernment, and above all, that uniquely human capacity to truly recognize and understand others.
In a world that often elevates AI to a miracle solution, we choose a different path. We do not see AI as all-powerful. We see it as a guided, controlled technology - designed to serve human intelligence, never replace it.
For us, AI is an amplifier: in the right hands, it multiplies intelligence; left on its own, it risks reinforcing bias.
We stand for complementarity. For dialogue. For models refined and steered by those who know where true value lies. We reject the black box. We open it, question it, shape it.
Human intelligence is not a safeguard at the end of the process. It is the spark at the beginning, the compass throughout, and the force that gives AI its meaning.
Two intelligences working together, in continuous dialogue:
- Artificial intelligence: bringing scale and analytical power beyond human reach. Uncovering hidden patterns in millions of data points and automating tasks at scale.
- Human intelligence: adding discernment, context and meaning. Asking the right questions, interpreting results with perspective, and transforming data into understanding.
This tandem is not static. AI evolves with technology, while humans deepen interpretation, capturing subtleties of language, emotions, and behaviors.
This is how we view AI: not a replacement for people, but a way to give them time, clarity, and the freedom to decide. Especially in the realm of customer feedback - where every signal is tied to human behavior - there is no substitute for nuance, listening and interpretation guided by discernment.
What if we talked about what cannot be coded?
Attention to detail. Feeling. Connection.
We believe artificial intelligence is not meant to imitate humans, but to empower them. It can accelerate, automate, and scale - but it lacks discernment, and above all, that uniquely human capacity to truly recognize and understand others.
In a world that often elevates AI to a miracle solution, we choose a different path. We do not see AI as all-powerful. We see it as a guided, controlled technology - designed to serve human intelligence, never replace it.
For us, AI is an amplifier: in the right hands, it multiplies intelligence; left on its own, it risks reinforcing bias.
We stand for complementarity. For dialogue. For models refined and steered by those who know where true value lies. We reject the black box. We open it, question it, shape it.
Human intelligence is not a safeguard at the end of the process. It is the spark at the beginning, the compass throughout, and the force that gives AI its meaning.
Two intelligences working together, in continuous dialogue:
- Artificial intelligence: bringing scale and analytical power beyond human reach. Uncovering hidden patterns in millions of data points and automating tasks at scale.
- Human intelligence: adding discernment, context and meaning. Asking the right questions, interpreting results with perspective, and transforming data into understanding.
This tandem is not static. AI evolves with technology, while humans deepen interpretation, capturing subtleties of language, emotions, and behaviors.
This is how we view AI: not a replacement for people, but a way to give them time, clarity, and the freedom to decide. Especially in the realm of customer feedback - where every signal is tied to human behavior - there is no substitute for nuance, listening and interpretation guided by discernment.
Bibliothèque de BabelOur approach to semantic analysis: taming the Library of Babel
Every day, your brand receives an endless flow of customer verbatims - a Library of Babel* where valuable signals are buried in noise. Where many solutions get lost, we bring clarity through a unique approach that combines AI power with human expertise.
Semantic analysis is not just another feature—it is the cornerstone of our Voice of the Customer solution. It turns raw customer voice into structured, actionable intelligence. We do this in three key steps:
*In his short story The Library of Babel (1941), Jorge Luis Borges imagines an infinite library containing “all possible combinations of twenty-odd orthographic symbols.” In this dizzying universe, the challenge is not scarcity of information but its overwhelming abundance - the impossibility of discerning what truly matters.
Bibliothèque de BabelOur approach to semantic analysis: taming the Library of Babel
Every day, your brand receives an endless flow of customer verbatims - a Library of Babel* where valuable signals are buried in noise. Where many solutions get lost, we bring clarity through a unique approach that combines AI power with human expertise.
Semantic analysis is not just another feature—it is the cornerstone of our Voice of the Customer solution. It turns raw customer voice into structured, actionable intelligence. We do this in three key steps:
*In his short story The Library of Babel (1941), Jorge Luis Borges imagines an infinite library containing “all possible combinations of twenty-odd orthographic symbols.” In this dizzying universe, the challenge is not scarcity of information but its overwhelming abundance - the impossibility of discerning what truly matters.
Building a tailored, evolving taxonomy
Every analysis begins with understanding your customer journeys, organization, and priorities. We don’t start with a blank page - we build from proven best practices shaping with you a taxonomy: a structured hierarchy of categories and sub-categories that makes customer feedback truly actionable. Never static, this taxonomy evolves continuously. AI detects new signals, suggests clusters, and surfaces emerging themes, which our experts validate and refine with you. The result: a reading grid that reflects your business - not a generic, one-size-fits-all template.
Automated AI classification
Once the framework is set, our semantic engine takes over. It analyzes millions of verbatims at machine speed, automatically assigning the right tags according to your taxonomy, each enriched with sentiment. The result: your teams are freed from a massive manual workload. AI provides scale and structure, surfacing patterns invisible to the human eye.
Supervision: a virtuous feedback loop
Our experts always remain in the loop: they continuously monitor, fine-tune, and enrich AI models - ensuring precision, relevance and nuance in customer feedback analysis. This alliance ensures a level of nuance that “black box” automation cannot reach: a living feedback loop where machines learn from humans, and humans make sharper decisions through AI.
Beyond Analysis, Amplifying Expertise
Our guided AI approach goes far beyond semantic analysis. It powers our entire solution through specialized modules that transform information into action and give your teams unmatched analytical and engagement capabilities. Each module is designed not to replace experts, but to amplify their impact.
DUE Summaries: accelerate understanding
Extract the essence from thousands of verbatims, transforming the Voice of the Customer into clear, prioritized insights that are aligned with your business taxonomy. You gain more than summaries: you know exactly where to act to improve the experience and focus on what matters most.
DUE Assist: ask your question, get an instant answer
Explore the Voice of the Customer in natural language. Ask a question (e.g., “What are the reactions to our new collection in Paris?”), and our AI reformulates it to query thousands of relevant documents in real time, delivering a concise, reasoned, and sourced answer that is fully confidential.
DUE Topic Monitoring: detect and track strategic themes
Monitor any topic strategic to your brand - a product, a campaign, a sensitive issue - by automatically identifying all of the related verbatims, across channels and wordings.Gain a consolidated view of customer sentiment, track perception over time, and measure the impact of your actions.
DUE Answer: Respond faster, better, on-brand
Generate personalized replies based on customer feedback, history, and your brand's unique tone of voice.
Experts remain fully in control, but are freed from the blank page, ensuring faster, more consistent, higher quality responses.
All modules are powered by the same AI engine, with built-in guarantees of security, confidentiality, and governance. They operate at machine scale and speed - but always as copilots: transparent, traceable, and fully adjustable by your experts.
Our AI Engine: architecture & components
Our AI engine does not rely on a single tool, but on a modular, agnostic architecture. We orchestrate best-in-class technologies to create a tailored engine optimized for Voice of the Customer use cases.
Core AI: rigorous model selection
We natively integrate the most advanced AI models, including Claude (Anthropic) and Gemini (Google). Each task is routed to the model best suited for the job - complex reasoning for one, multi-format synthesis for another - ensuring maximum performance and efficiency.
Orchestration: proprietary architecture
Our proprietary orchestration layer acts as a control tower, managing security, confidentiality (including on-the-fly anonymization), request routing, and context injection.It allows us to go beyond standard LLM capabilities and ensure full governance. Each AI module is encapsulated as a business service, with configurable autonomy and explicit checkpoints.
Specialization: precision modules
To ensure maximum relevance, we deploy a series of specialized modules:
- Prompt routing & chaining: orchestrated execution of multi-step workflows, ensuring consistent and accurate outcomes for complex tasks.
- Context injection (RAG): controlled integration of relevant knowledge from taxonomies and product documentation, producing answers that are accurate, business-anchored, and fully protected.
- Continuous monitoring & integration: systematic evaluation of AI outputs against proprietary benchmarks to maintain high precision, relevance, and effectiveness.
- Traceability hooks: full linking of AI responses to their execution context, with human validation checkpoints ensuring transparency and auditability.
This modular architecture delivers state-of-the-art performance today, while remaining flexible to integrate tomorrow’s innovations without disrupting your foundation.
Our AI Engine: architecture & components
Our AI engine does not rely on a single tool, but on a modular, agnostic architecture. We orchestrate best-in-class technologies to create a tailored engine optimized for Voice of the Customer use cases.
Core AI: rigorous model selection
We natively integrate the most advanced AI models, including Claude (Anthropic) and Gemini (Google). Each task is routed to the model best suited for the job - complex reasoning for one, multi-format synthesis for another - ensuring maximum performance and efficiency.
Orchestration: proprietary architecture
Our proprietary orchestration layer acts as a control tower, managing security, confidentiality (including on-the-fly anonymization), request routing, and context injection.It allows us to go beyond standard LLM capabilities and ensure full governance. Each AI module is encapsulated as a business service, with configurable autonomy and explicit checkpoints.
Specialization: precision modules
To ensure maximum relevance, we deploy a series of specialized modules:
- Prompt routing & chaining: orchestrated execution of multi-step workflows, ensuring consistent and accurate outcomes for complex tasks.
- Context injection (RAG): controlled integration of relevant knowledge from taxonomies and product documentation, producing answers that are accurate, business-anchored, and fully protected.
- Continuous monitoring & integration: systematic evaluation of AI outputs against proprietary benchmarks to maintain high precision, relevance, and effectiveness.
- Traceability hooks: full linking of AI responses to their execution context, with human validation checkpoints ensuring transparency and auditability.
This modular architecture delivers state-of-the-art performance today, while remaining flexible to integrate tomorrow’s innovations without disrupting your foundation.
Discover our AI
Our AI modules turn the complexity of the Voice of the Customer into clarity, helping you act on what truly matters.